HI COFFEE

MARKETING STRATEGY

Product Strategy

    Food Presentation – Using unique plate and glass.

    Ensure food and drink serve are at the best quality and delicious.

    Create many types of coffee and bakery.

Promotion Strategy

    Promotion using electronic media by creating café website and social media.

    Promotion in food magazine for example Saji.

    Flyers distribution around Kuang, Batu Pahat, Renggam, Ayer Hitam and Johor Bahru.

    Advertise using advertisement board and banner at the road side.

    The other form of advertising will be using "grassroots" methods where customers will be given coupons for their friends to try HiCB for the first time.  The coupon will be an economic incentive for the newcomer to try HiCB. 

Price Strategy

     Offer a membership card to receive discounts.

     Offer a point card. Every 10 times a customer will receive 1 free coffee.

     Offer during selective celebrations. For examples, Hari Raya or Chinese New Year.

     Discount for student.