HI COFFEE

BUSINESS AND INDUSTRY ANALYSIS

HiCB's focus is on meeting the demand of a regular local resident customer base, as well as a significant level of tourist traffic from nearby highways.

Market Segmentation

HiCB focuses on the middle and upper income markets. These market segments consume the majority of coffee and espresso products.

Local Residents

HiCB wants to establish a large regular customer base. This will establish a healthy, consistent revenue base to ensure stability of the business.

Tourists

Tourist traffic comprises approximately 35% of the revenues. High visibility and competitive products and service are critical to capture this segment of the market.