HI COFFEE
COMPETITOR ANALYSIS
Competition in the local area is somewhat sparse and does not
provide nearly the level of product quality and customer service as HiCB. Local
customers are looking for a high quality product in a relaxing
atmosphere. They desire a unique, classy experience.
Leading competitors purchase and roast high quality,
whole-bean coffees and, along with Italian-style espresso beverages,
cold-blended beverages, a variety of pastries and confections, coffee-related
accessories and equipment, and a line of premium teas, sell these items
primarily through company-operated retail stores. In addition to sales through
company-operated retail stores, leading competitors sell coffee and tea
products through other channels of distribution (specialty operations).
Technologically savvy competitors make fresh coffee and coffee-related products conveniently available via mail order and online. Additionally, mail order catalogs offering coffees, certain food items, and select coffee-making equipment and accessories, have been made available by a few larger competitors. Websites offering online stores that allow customers to browse for and purchase coffee, gifts, and other items via the Internet have become more commonplace as well.
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